Chanel No. 5

"SMELL"
In today's last part of the five part series, we talk about the latest marketing idea. So let's see what's brewing here over at The Empiricists for the last time!
In May 2012, Chanel announced that Brad Pitt would be the first male to advertise Chanel No. 5 in the history of the fragrance. Following the announcement, a teaser trailer advertisement was released.  
Brad Pitt, as seen in the trailer, is murmuring words describing the essence of the fragrance, with these words:
"It’s not a journey, every journey ends but we go on, the world turns and we turn with it. Plans disappear and dreams take over. But where ever I go – there you are. My luck, my fate, my fortune. CHANEL N°5. Inevitable."
A second part of the trailer (as broadcasted in Singapore TV) was then released, featuring shots of a female model, being voiced over by Brad Pitt's murmured words of the Chanel fragrance.
Why was this a successful marketing idea, you ask? Well, because this Chanel ad actually "backfired".
When the first teaser trailer was released, many were bewildered and taken aback because Chanel has always been known as the classic women's scent... But Brad Pitt is seen, musing words in black and white about a Chanel perfume. In fact, after all the buzz on online forums, blogs and websites, some people actually switched it up and made parodies of it because they found the Chanel ad... "hilarious".
This is one of the most watched parody, with almost 900,000 views. Instead of ending off the commerical with "Chanel No.5", it instead advertises its own Youtube channel by tweaking its name a little bit.

And a parody we can all definitely relate to........ This parody was done by ClickNetworkTV, a Singaporean Style parody where the host is talking about Singaporean's breakfast. Definitely a must watch!

Well, despite the fact that people out there find the Chanel ad with Brad Pitt in it "odd", "weird", "stupid" or "hilarious", the parodies made out of this ad definitely provided Chanel the buzz that it wanted in the first place! Unknowingly, these parodies and all the talk about this Chanel ad actually increased Chanel's brand and product awareness.

We chanced upon a comment on Youtube and we think this gave a better reason as to why Brad Pitt was chosen as the face of Chanel:

"A man can be the biggest influence on selling a sexy womens perfume. Women will get lured into buying it since brad pitt is demonstrating the words he describes the perfume in. In other words, he is talking orgasm language"

Well said!

And that, ladies and gentlemen, gave Chanel the successful marketing idea..... Without actually planning for it to happen.

Signing off,
THE EMPIRICISTS

The new iPad mini

"TOUCH"

It’s finally December! Here at THE EMPIRICISTS, we believe it is everyone’s favourite month of the year. So we just want to start off this post by wishing you all an advanced Merry Christmas and A Happy New Year!

This week, our mission is to talk about the latest launch of product or service!

As you all would have known, Apple recently just created an iPad mini and it was launched in Singapore on 2nd of November!

What we felt was amazing about the new iPad mini was its ability to be able to store so much goodness all into a smaller 7.9" device compared to the old 9.7" iPad! It's small enough to fit into your hand but it's large enough to provide you with the Apple experience, with 10 hours of battery life.

The iPad is lighter, slimmer and less bulky and believe this is probably the best device for students and adults out there! The best part about it is that you can still do everything with the same efficiency and accuracy as an iPad and now, it comes in both black and white for you to choose from!

Selling at only $488 and above, it was a big hit! Locals from all walks of life were already queuing at the opening store days before it was launched. Not only that, they also cause a massive crowd and jam at the different outlets where the iPad mini was launched!

We happened to chance by the Nubox store selling Apple products located at Tampines mall and decided to check out the iPad mini first hand! Although it has already been on the shelf for 1 month, there was still a crowd over at Tampines trying to catch a glimpse of the iPad mini and try it out for themselves!

After a closer examination of the product, we realized that not only is the new mini iPad is faster and has better graphics, it is almost as big as the size of the human hand! Perfect for both school and work so that it wouldn't be too much of a hassle to carry around!

Planning to get an iPad for yourself or someone special this Christmas? Well, these are a few review videos we've put together for you to help aid you with your decision!

We hoped you enjoyed this week's post about the new iPad mini!

Do stay tuned for next week's post, where we'll be saving the best topic for last!

Signing off,

THE EMPIRICISTS